At K-Bear 100 we believe that radio commercials are more than just :30 or :60 second recordings on the radio played in between music. A radio commercial can contain the words or the very message that brings a customer into your business.
A great radio commercial is not designed with a time limit in mind, but instead an objective and an idea of what you want to accomplish with your advertising. Radio commercials can create emotion, remind people of something they may have forgot or perhaps even educate potential clients about your business and services.
Your K-Bear 100 marketing and sales executive will sit down with you and find out what you are trying to accomplish, what message you want to deliver and then help create an effective advertising campaign to help your business accomplish it.
A big part of everything our radio stations do on air is drive traffic to our websites. Whether our radio stations promote their websites with videos, community events or contests, our focus is always on creating online web traffic that our advertisers can use to promote their business.
Have you ever wanted a commercial that doesnâ€™t sound like a commercial? A â€œLive Linerâ€ is an 8 to 20 second message that the radio station DJ delivers outside of a regular commercial break. Live Liners can be a great way to consistently brand your business, or with one of our branding campaigns achieve â€œtop of mind awareness.â€
There are several different types of liners available.
This form of Live Liner is most common when the news or weather is read and a client sponsors it.
This is when there is an event coming up and the DJâ€™s talk about it throughout the week(s) leading up. This is a great way to promote your business and the event, plus remind people of what you have to offer.
Part of being a successful radio station means exciting and listeners driven promotions that often time include clients. When the station(s) partner with businesses and put on a promotion the DJâ€™s help build traffic and excitement with â€œpromotional linersâ€ leading up to the promotion. This can come in the form of the simple, â€œwho, what, when and whereâ€ or ad-libbed conversations on air during morning shows.
LIVE REMOTE BROADCASTS
Having a live remote broadcast is a great way to own the airwaves for a week. When you schedule a live remote broadcast on one or multiple stations you receive a good balance of all we have to offer; radio commercials, live liners, a DJ broadcasting live from your business, a station vehicle on site for curb appeal and in some cases food, drinks and prizes to help drive traffic to your business. Live radio remote broadcasts are most effective when the business we are broadcasting from takes part in making sure there is something exciting going on that day or week. This can be accomplished with a great offer or idea.
Advertising is always evolving, whether itâ€™s traditional media or new and emerging forms of advertising like social media. At K-Bear 100 we believe in having an effective balance and integrating traditional media and digital mediaâ€™s like Facebook. We believe that when done right and with an advertising strategy in place that Social Media/Facebook can be a great addition to a radio campaign.
Text On Radio
Also know as RDS (Radio Data System) is text that displays on car radios that displays the song playing and station name. RDS can also display your business, specials and contact details either during your commercial, the entire commercial break, the hour, or the whole day.